About Rank to Earn

Meet the person behind Rank to Earn

Rank to Earn was created by Eugene Madondo — a South African SEO specialist, consultant, and digital entrepreneur who has spent over a decade turning websites into income.

2012
Started with a university fitness blog
100k
Monthly views on that first blog
6-figure
Per-month consulting business built during COVID
$1.4M+
Earned from his own affiliate websites

From a fitness blog to a practical method for earning online

Eugene Madondo

Eugene started his online journey in 2012 while studying at university, when he launched a fitness blog to share what he was learning. Within a year, the blog grew to around 100,000 monthly page views and started earning between R2,000 and R3,000 per month.

That experience introduced him to the power of SEO, content marketing, affiliate marketing, and online business — and set the direction for everything that came next.

After choosing to pursue digital marketing, Eugene built his career through startups, agencies, and tech companies, learning everything from Facebook ads and blogging to technical SEO, local SEO, on-page SEO, and link building.

He later became an SEO Manager at a crypto tech startup, then moved into consulting during COVID, where he built a six-figure-per-month consulting business from the ground up.

Through years of testing, client work, and building online systems, Eugene developed a practical method for creating profitable websites on a budget. That system became the foundation of Rank to Earn.

★ What Rank to Earn is for

Rank to Earn exists to help people learn how to build websites that rank on Google, attract traffic, and generate income.

It's for aspiring online entrepreneurs, freelancers, marketers, and anyone who wants to turn SEO into a practical income-building skill.

Free Download

The Borrowed Playbook Starter Kit

Exactly what Eugene would do if he were starting out in affiliate marketing today — with little to no money. It's built around one idea most beginners miss:

  • How to borrow the social media strategies already working for other products and offers
  • How to start with little or no budget instead of waiting until you "can afford it"
  • The exact first moves to make in 2026 — not the outdated advice everyone else repeats
Get the Starter Kit free →