Case Study

How 3 "Set-and-Forget" Websites Earn Me ~$2,000 a Month

In 2023, the same week I launched the website my Rank to Earn course is built around, I quietly launched three more sites on the side — simple one-page funnel sites, the exact kind I teach in my entry-level One Pager course. I barely touched them again. Three years later, they earn me between $1,800 and $2,000 a month, from what adds up to maybe a single month of work spread across three years. Here's the honest breakdown of how.

"A weekend of work today could be funding your new car — or your new house — three years from now."

The experiment: three sites, launched and left alone

I've told the story of a big, investor-funded project before. This one is the opposite — and honestly, it's the story I'm more proud of. Back in 2023 I set up three simple one-page funnel sites on the side and then, more or less, walked away. No daily grind, no constant tinkering. I wanted to see what these little sites could become if I gave them the right start and let time do the heavy lifting. (I've embedded my full video walkthrough of these exact sites above — this is the written version.)

The whole setup took about two hours

Here's the part people struggle to believe. I designed each one-pager off a WordPress template, built a handful of cheap, easy backlinks so Google and Bing would index them and hand them a little authority — and then I closed the laptop. No AI mass-production, no fancy tools, no daily grind. Just about two hours per site, then walk away.

These days I don't even buy templates — I build my own with Claude. I wrote up exactly how in my guide on building your own WordPress templates with Claude. The only thing I did after launch was watch. Each site was wired up to Google Analytics and Search Console, so the moment one started gaining traction, I'd know — and that traction would be my cue to put in a little more effort.

How a two-hour site became a three-year asset

When a site showed signs of life, I fed it a little more. Here's how that played out:

A few months in

The first signal

50 to 100 visitors a day — from two hours of work. That was my cue to invest a little more.

Next

Keyword pages & reviews

Climbed to around 500 a day. All AI-written, but with prompts that make it read like a human. More pages meant more keywords, more traffic — and the first sales started landing.

Then

Translated into more languages

Around 1,000 a day. This was the one real expense — you don't have to do it, but it opens the site to a much bigger audience.

Age 2

Patience pays off

Google doesn't trust new sites, so rankings bounced around for a while. But once the sites hit age two, traffic stabilised, the keywords got more competitive, and earnings climbed with them.

Some people spend money on premium backlinks at this stage to push authority and rankings harder. I didn't — these were side projects and I wasn't trying to spend big. Patience did most of the work for free.

Where they stand today

Two of the three sites now make around $1,500 a month each (about R25,000). The third does $300–500 a month. Combined, that's roughly $1,800–2,000 every month — from sites I've put maybe one month of total work into across three years.

160KSessions / month
$1.8–2KEarned / month
~$1.2KTotal spent in 3 years
Screenshot of real affiliate earnings from the last month across the three set-and-forget one-pager websites
Real earnings from the last month — no edits, no funny business.
Analytics screenshot showing the organic search traffic driving the three set-and-forget affiliate websites
The organic traffic that quietly drives it all.

About half of that ~$1,200 went on translation. Everything else is evergreen content that keeps earning whether I show up or not. And because these sites have real traffic and revenue, they're assets — I could sell them tomorrow. They have genuine value.

★ The whole point of Rank to Earn I'm not here to make you quit your job. I want you to see affiliate sites for what they really are: a way to make your life more comfortable. Not quick cash — sustainable income you build once and benefit from for years.

"But this sounds expensive…"

It really isn't. You can start hosting for as little as $2.99 a month on Hostinger, run multiple sites on the same plan, and usually get a free domain thrown in. All in, you're looking at roughly $200 (about R3,300) per site for an entire year — hosting, domain, the lot. That's the full price of admission to build something that could pay you for years. If you've never set one up before, here's my step-by-step guide to setting up your first WordPress site.

The Hostinger link above is an affiliate link — if you sign up through it I may earn a commission at no extra cost to you.

Want to build these yourself?

These three sites aren't some special trick — they're the exact one-page funnel sites I teach in my entry-level course. If you want the step-by-step version of what you just read, this is where to start.

Start Here · The Quick Win

The One-Pager Strategy — your fastest first dollar

One complete, proven strategy you can set up in a single day: a single-page site that ranks for one keyword and sends that traffic to one matching offer. It's the exact setup behind the three sites in this case study — the fastest path to your first real dollar online, and the foundation you can repeat as many times as you like.

Get the One-Pager Strategy →

The takeaway

Three sites. Two hours to start, about a month of work spread over three years, roughly $1,200 spent total — now $1,800–2,000 a month and 160,000 visits. That's not magic. It's patience plus a little know-how. And it's exactly what the One Pager course teaches you to do.

Get the One-Pager Strategy → Set up your first site

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