How to Promote Your Website: Turn Every Article Into a Week of Content
A new website can take months to rank on Google, even when you do everything right. You don’t have to sit and wait. Every article you’ve written is already the raw material for short videos, a YouTube video, social posts and an email. This lesson sets up the system I recommend: one article becomes about ten pieces of content, every piece points back to your site, and you measure which ones send visitors. The next four lessons show you how to make each piece with AI.
Promote a new website by repurposing every article: cut it into three to five 60-second clips for TikTok, YouTube Shorts and Instagram Reels, turn it into one longer YouTube video, write three text posts for the platforms your audience uses, and send it to your email list. Schedule everything with a link back to the article. SEO brings traffic slowly; video and social bring it now and build the brand searches that help SEO.
- One article can become about ten pieces of content: 3 to 5 short videos, 1 long video, 3 text posts and 1 email.
- Every piece needs a route back to the site: link in bio, a pinned comment, the video description or a UTM-tagged link.
- Pick two or three platforms where your audience already spends time instead of trying to be everywhere.
- Measure what works with Ahrefs Web Analytics or GA4 referral data, and do more of whatever sends visitors.
- “How to promote your website” gets about 600 US searches a month with a keyword difficulty of 0 in Ahrefs (November 2026).
Why a new site needs traffic beyond Google
Google takes time to trust a new site. Even with good content and links, many new pages take months to reach their best positions. Promotion fills that gap in three ways:
- Visitors now. A short video can send readers to an article the day it goes live.
- Brand searches. People who see your videos start searching for your site by name, which is a strong signal that real people know you.
- An audience you can reach again. Followers and email subscribers come back for every new post, whatever Google’s latest update does.
I’ve written more about why traffic is the skill that matters most online in the #1 skill you need to make money online. This module is the practical version for your new site.
The repurposing system: 1 article, 10 pieces
Content repurposing means taking one piece of content and turning it into several formats for different platforms. You’ve already done the hard part, the research and the writing, so each extra format takes minutes rather than hours.
| From one article | How many | Where it goes | Lesson |
|---|---|---|---|
| 60-second vertical videos, one idea each | 3 to 5 | TikTok, YouTube Shorts, Instagram Reels, Facebook Reels | Lesson 18 |
| Long landscape video | 1 | YouTube, embedded back in the article | Lesson 19 |
| Video presented by your AI avatar (optional) | Any of the above | All video platforms | Lesson 20 |
| Text posts or carousels | 3 | LinkedIn, Facebook, X, Threads, Instagram | This lesson |
| 1 | Your newsletter | This lesson | |
| Schedule it all | Once a week | A scheduling tool | Lesson 21 |
The workflow is the same every time: publish the article, ask AI to pull out the clips and posts, build the videos in VEED, schedule everything for the week, and check the numbers the following week.
A prompt to plan the pieces
Replace the capitalised part with your article before you run it. The last line matters: it stops the AI adding claims you haven’t checked.
Which platforms for which niche
You don’t need every platform. Choose two or three where your readers already are, and post there consistently.
| Platform | Format that works | Best for niches like |
|---|---|---|
| YouTube (long videos) | Tutorials, reviews, comparisons | Software, AI tools, finance, tech, how-to |
| YouTube Shorts | Quick tips and answers | Almost every niche; also feeds your long videos |
| TikTok | Fast tips, before-and-afters, opinions | Lifestyle, beauty, food, side hustles, AI tools |
| Instagram Reels | Visual tips and tutorials | Fitness, travel, home, fashion, food |
| Text posts and carousels with lessons | B2B, SaaS, careers, marketing, business | |
| Reels, groups and link posts | Local, parenting, hobbies, older audiences | |
| Pins linking to articles | Recipes, crafts, home, travel, weddings |
If you’re in a B2B or career niche, LinkedIn is worth extra effort. How I grew on LinkedIn shows the posting approach I use there.
How every piece points back to your site
A video with a million views and no route to your website doesn’t help your site. Build the route into every piece:
- Link in bio: on TikTok and Instagram, put a link to your site (or a simple page listing your latest articles) in your profile, and say “full guide at the link in my bio” at the end of each video.
- Pinned comment: on YouTube and Facebook, pin a comment with the article link.
- Description links: put the article link in the first two lines of every YouTube description.
- Related video on Shorts: link each Short to the related long video, which links to the article.
- Embed the video in the article: once your long video is live, embed it in the matching article so traffic flows both ways.
Tag your links with UTMs
UTM tags are short labels added to the end of a link so your analytics can tell you exactly where a visitor came from. For example:
yoursite.com/article/?utm_source=tiktok&utm_medium=social&utm_campaign=article-name
Use the same source names every time (tiktok, youtube, instagram, linkedin, newsletter) so your reports stay tidy.
Measuring what works
Check your numbers once a week, at the same time you schedule the next batch. You only need two places:
- Your analytics. Ahrefs Web Analytics (free) or GA4 shows visits by source and by UTM campaign. Note which platform and which article sent the most visitors.
- Each platform’s own stats. Views, watch time and profile visits. A video with high watch time but few site visits needs a stronger closing line.
After a month you’ll know which platforms and topics work for your niche. Double down on those and drop the rest.
The tools you’ll use in lessons 18 to 21
The rest of this module walks through each step with the tools I recommend:
| Job | Tool | Lesson |
|---|---|---|
| Turn articles into scripts | Claude or ChatGPT | 18 and 19 |
| Build short and long videos, captions, stock footage | VEED | 18 and 19 |
| Present videos with an AI avatar or your cloned voice | VEED, HeyGen, Synthesia and others | 20 |
| Schedule and cross-post everything | Native schedulers, Metricool, Buffer, Publer and others | 21 |
- Pick the two or three platforms where your audience spends time and create (or tidy up) your profiles with a link to your site.
- Run the repurposing prompt on your best article and save the plan.
- Set up Ahrefs Web Analytics or GA4 so you can see visits by source.
- Write down the UTM source names you’ll use for each platform.
Want feedback on your videos and strategy? That’s what the student group is for.
The One-Pager Strategy
- Build and launch a single monetised page with AI in days, not months
- Low effort: one focused page instead of a 50-post content plan
- Runs alongside your job, no big budget needed
The Full System
- Full video course on running websites as a real business
- A dedicated course ebook to follow along with
- Private student group: share wins, ask advice and collaborate with other students
- Mentorship from me, and you can reach out whenever you’re stuck
- Regular updates in the group on what’s changing in SEO and AI
Compare everything on the courses page.
Turn your articles into Shorts, TikToks and Reels with AI.
Previous← Fiverr backlinksSummary: how to promote your website
Promote a new website by repurposing every article into about ten pieces: three to five 60-second videos for TikTok, Shorts and Reels, one long YouTube video, three text posts and one email. Choose two or three platforms where your audience spends time, give every piece a route back to the article (link in bio, pinned comments, description links and UTM tags), and check which sources send visitors each week in Ahrefs Web Analytics or GA4. The next lessons show how to make the videos in VEED, present them with an AI avatar and schedule everything.
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Frequently asked questions
How do I promote my website for free?
Repurpose your articles into short videos, a YouTube video and social posts on two or three platforms where your audience spends time, and link every piece back to the article. Native schedulers on YouTube, Facebook and TikTok are free, and so are Ahrefs Web Analytics and GA4 for measuring results.
What is content repurposing?
Content repurposing is turning one piece of content, like a blog post, into other formats such as short videos, a long video, social posts and an email. It lets you reach people on different platforms without researching and writing from scratch each time.
How many pieces of content can one article become?
About ten is realistic: three to five short videos, one long YouTube video, three text posts and one email. Long, detailed articles can produce more.
Which social media platform is best for promoting a website?
It depends on your niche. YouTube suits tutorials and reviews, TikTok and Reels suit quick tips and lifestyle topics, LinkedIn suits B2B and careers, and Pinterest suits recipes, home and travel. Start where your readers already are.
How do I get traffic from social media to my website?
Give every post a clear route to the article: a link in your bio, a pinned comment, links in YouTube descriptions, and a closing line in each video telling viewers where to find the full guide. Tag links with UTMs so you can see which posts send visitors.
Does social media help SEO?
Social links don’t directly raise rankings, but promotion helps indirectly: more people find and search for your brand, some of them link to your content, and YouTube videos can appear in Google results and AI answers alongside your articles.
About Eugene Madondo
Eugene is a Cape Town-based SEO specialist and digital entrepreneur who has been earning online since 2012. He has worked in SEO at a tech startup, an agency and in-house tech roles, ran a consulting business, and has generated over $1.4 million from his own affiliate websites since 2020. He teaches website operators through Rank to Earn.
Back to the free website course overview, or see the tools I use on my resources page.